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After discontinuation of annotations editor, YouTube is all set to remove soon all annotations

By Richard Thomas
22 December 2018

Introduction

In 2017, YouTube announced that it will discontinue its engine of annotation and replace it with End Screen and Cards. These two new editions are mobile-first tools that offer many of the same features as annotations that link them to polling and video viewers.

According to YouTube, this change was implemented because annotations didn’t comply effectively with mobile and most users considered it as obnoxious. The change was experienced after 2^nd March and existing annotations will only show up to the users using the desktop browser version of YouTube.

Are Annotations Outdated in a Mobile World?

YouTube annotations have become completely outdated in today’s world. The small text boxes were provided for creators to link to other comments, add ancillary information like footnotes and link to other videos. However, the research by Salem has revealed that the usage of annotation has ultimately decreased over the years by 70%. Indeed, many viewers only use annotations to avoid the boxes that interrupt their video screen whereas some users turn them off. So, basically now YouTube is investing more and more in End Screens and Cards, so creators can easily use them.

As YouTube video creators now no longer can add new annotations or edit existing one as they can only be removed or deleted now. You can now attach Cards to videos within a playlist. Also, YouTube is updated with the feature of importing End Screens from other videos and use smart tools to comprise it.

End Screens and Cards are more innovative for users?

These two features yield seven times more clicks then annotations across YouTube. Some users do not generally prefer annotations and they approximately close 12 annotations before they pop on one of them. Increasingly, users spend more of their time watching videos on YouTube on the mobile phone rather than desktops. So, why you need to work on creating annotations that wouldn’t even help you to reach a wider audience.

Are End Screens Easier to Create?

With the innovation of End Screens, the process has now become much easier and quicker to import from other videos. Thus, it wouldn’t now consume much of your time to add annotations at the end of your videos.

Why Annotations is still preferred by some users?

Some users loved these annotations more than the End Screens and Cards. With these annotations, you can produce links and skip catches effortlessly. Whereas, the cards are so small that it barely draws the attention of viewers. With closing subsection of captions, you cannot create links on any website other than YouTube.

Conclusion

Conclusively, YouTube has killed the annotations completely and expects the End Screens and Cards to be a superior replacement of it. As YouTube believes that due to the establishment of new features, viewers tend to get much more clicks than before and of course End Screens are much easier to make it.

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After discontinuation of annotations editor, YouTube is all set to remove soon all annotations

Front Line:

Introduction In 2017, YouTube announced that it will discontinue its engine of annotation and replace it with End Screen and Cards. These two new editions are mobile-first tools that offer many of the same features...

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Richard Thomas

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